#StartupBasics | Series by Insights Alley (Hosted by Arun Verma)
S01E03 – The Philosophy of Jobs to be Done theory/framework
Guest: Alan Klement, Author of “When Coffee and Kale Compete”
Download the MP3 audio file: right-click here and choose Save As.
Subscribe to this Podcast on YouTube, iTunes, Google Play Music, Stitcher, Spotify, Google Podcasts, Overcast or any of your favorite app.
In this episode of #StartupBasics, we discussed:
– Jobs to be Done or JTBD according to Alan.
– Famous example explaining JTBD theory: McDonald’s Milkshake’s Job to be Done by Clayton Christensen
– Jobs remain the same, the products we hire to do those jobs change. It’s true but much more complicated than that – Alan’s viewpoint and maybe we need to rethink that.
– JTBD in making software products. Jobs Data vs Usability/User Experience Data.
– While making software products, how to find jobs that people would hire your product to do?: Feedback Loops, Catalysts, Constraints.
– Why User Persona is flawed, not with their intent, but as a model. Behaviour & Motivations are demographic agnostics.
– Replacing User Story with the Job Story: When ____, I want to ____, So I can ____
Another way Alan is using Job Story is making them for products that don’t exist.
– How to do Switch Interviews or Jobs To Be Done Interviews. Difference between Switch Interview & Customer Development Interview.
– How to prioritize for multiple Job stories people are hiring your product for?
– Jobs to be Done is not a series of steps to be done, but a theory to understand how the market operates, what causes consumers to buy & use products.
– What is JTBD and what it is not?
Resources mentioned:
- Book: “Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days” by Jake Knapp, John Zeratsky & Brad Kowitz
- Book: “When Coffee and Kale Compete: Become great at making products people will buy” by Alan Klement
- Book: “Competing Against Luck: The Story of Innovation and Customer Choice” by Clayton Christensen, David Duncan, Karen Dillon, & Taddy Hall
- Blog: Jobs to be Done Medium Blog
- People: Steve Blank (for Customer Development)
- People: Clayton Christensen (for Jobs to be Done)
If you like this content, consider joining the Newsletter to get access to all the podcasts, videos, content, articles, original and curated in your inbox.