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– The Story of Nick from his early career to Zendesk & now ChartMogul.
– Metrics to track in very early stage of your startup: How many people are signing up? Are they logging in? Are they coming back to the product? How often they login back?
– Metrics vs KPI
– Different type of metrics buckets reflecting different parts of your business:
Product Usage Metrics
SaaS Business Metrics
Financial/Accounting
– The upside of using subscription analytics tools for your SaaS Business metrics
– MRR & ARR:
Understanding MRR & ARR in detail
Importance of MRR
Two ways to think of ARR
How to calculate it?
– The number of Customers/Accounts & ARPA/ARPU:
How to calculate it?
It’s significance
How segmentation brings more meaning to your metrics
– CAC:
The best customer acquisition method is by word of mouth
Books:
“Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets”
“Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It”
If you like this content, consider joining the Newsletter to get access to all the podcasts, videos, content, articles, original and curated in your inbox.
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